Nice to meet you…


Week two, and we’ve been out and about, meeting some of North Norfolk’s businesses.

First we headed to a @WNTweetup, organised by Stella Gooch on behalf of Hunstanton On-line and hosted by ECS Computers. It was a fun evening during which we met a former Department for Trade employee, proving it is a small world indeed (BTW, have you read our interview with Norfolk man Sir James Dyson for UK Trade & Investment’s springboard magazine?) over tea and cake. We were delighted to be asked to create an ID for the group, which you can check out and follow here.

We met a number of companies that have been developed around people’s passions. Louise from Hands4Hounds told us about her amazing dog massage service. The proud owner of three labs, she’s created a thriving business around something she loves doing, proving the oft-quoted Confucius mantra, ‘Choose a job you love, and you will never have to work a day in your life.’ We also met the lovely Mary of Knotty Leads who, with her daughter, Melissa, uses the traditional craft of hand-knotting cord to make personalised dog leads and collars. Maybe a dog’s life isn’t such a bad one, after all.

We also bumped into Kev of The Solar Shed who talks almost as quickly and animatedly as we do. A man of many talents and interests, he aims to get the whole of the UK using renewable energy from his shed at the bottom of his garden. Ranked #43 as an influencer in his sector, he clearly knows his stuff, and we were delighted when he invited us to join him at BNI Hanse the following Tuesday morning.

Despite an early start on a hugely soggy post-Bank Holiday Tuesday, we hurtled along to The Globe to join 23 North Norfolk firms for a busy business breakfast briefing. While Kev set up for his 10-minute presentation, we had a chat with Paul White, senior architectural designer (what an awesome job!) at Russen & Turner, and it was interesting to have him confirm our view that business in Norfolk is gently booming.

What a great time to be starting out! We think we’re convinced about BNI being a good way to expand our network, so fingers crossed we will feel the love of Norfolk’s growth soon. In the meantime, if you know a company needing some help and guidance on marketing and design, send them our way, we’re feeling rather sociable.


What’s that then?



And we’re off… Chapel Road Creative has been 10 years in the making. I don’t mean that we’ve procrastinated so badly that an entire decade has passed, but our intention to create a content marketing agency that blends our skills and experience in editing and design was hatched long ago.

Unfortunately a great job came along and the plan was hijacked, with the twists and turns of life thrown in the mix. We worked side by side for all those years, but it took the start of 2014 and some monumental mountains to climb in the first few weeks that prompted us to go back to our original premise – that using our creativity to make a simple, enjoyable and successful living really shouldn’t be that hard.

So here we are. What an exciting place to be.

The first question we’ve been asked is, ‘What is content marketing?’

There seem to be a cagillion posts on this hot marketing topic, and I suspect many come from people who don’t really understand either content or marketing. There are some cunning thoughts on tricks and tips to get yourself seen by Google; how to max the numbers on social media channels; and even why millennials only want to read what they can see on their smartphones.

To our mind, successful content marketing is about getting the right message to the right audience in the right form at the right time. Right?

By editorialising that message, there’s a whole opportunity to engage with your customers – existing or potential – with a message that goes beyond the unsophisticated, ‘Look at this then buy it’.

Of course, consistently presenting this in a visually enticing way is equally key – the dullest message can (almost) work with the most fabulous creative and, conversely, a great message can be lost by dull, poorly executed design.

But what if you could strike that happy blend between visual impact and compelling content – bingo! You just envisaged content marketing.

We are so convinced by the power of great content marketing, that it’s at the very heart of our business concept. We’d love to share our vision, so please take us up on our offer of a FREE marketing audit to see the difference it can make to your business.