So, way back in week one, we were asked by smgvirtualpa.co.uk to create a logo for the @WNTweetup – a quick project that we were delighted to turn around after meeting her and a fantastic bunch of tweeps.
Since then we’ve had great fun tweeting and joining in the banter with some amazing businesses across our county and beyond. It’s early days and we’re still very much NKOTB, but what Twitter and other social media channels bring are a strong sense of community, connecting like-minded individuals and companies, all waving their banner.
It has been suggested that social media has eclipsed the website as a marketing tool, conveying far more about a company, its brand, values, customer engagement and personality. While we reckon the ‘old-fashioned’ website is still with us for a while, offering an unmissable shop front with the world, social media marketing can undoubtedly boost your business immeasurably.
To put this in context, we recently helped a client to market a leisure event on the North Norfolk coast. It grew its audience 1,000 per cent year-on-year using targeted consumer specialist display advertising, a regional newspaper supplement and a healthy dose of PR. But the magic secret ingredient? Social media. Each time a tweet or a post went live, ticket sales went through the roof. That’s real time business growth, right before your eyes.
But how do you go beyond the quick hit, keep the conversation going once you’ve caught the eye of your prospective customer? That’s where long-form marketing can work wonders – continuing the narrative, telling your story through blogs, interviews, case studies, articles and thought-leadership features.
If it sounds like an awful lot of effort, think how just 140-characters can boost your business profile – then consider how extending the messaging across all areas of your advertising and marketing collateral could impact your bottom line. We’re ready to help you make every word priceless.