We recently met a man who asked us for some help with his marketing.
“I used to print about 7,000 leaflets, send them out and I’d get one or two responses,” he bemoaned. “But that doesn’t seem to work any more.”
Blimey, we thought, one or two small forests in exchange for a pair of leads. It doesn’t make much business sense, let alone the environmental issues.
If you’re still printing and mailing all of your marketing materials, possibly the only person feeling warm and fuzzy about it is the postman, who thanks you kindly for helping to keep him in a job.
Now don’t get us wrong, we are huge fans of print products, when they are used in a targeted and effective way. We’ll share our passsion for content-based magazines, catalogues and brochures in another post, but it’s horses for courses when it comes to marketing, and dead wood is most definitely not the only way.
We’ve been working with a number of clients on incorporating EDM (that’s electronic direct mail) into their marketing activity. Quick to produce and relatively cost-lite, with more people looking for consumer and business services online, this is an optimum way to target prospects or maintain a relationship with customers – without the need for a stamp.
Design can be as simple or sophisticated as you like, with overt sales messaging or ‘interesting’ content to tease readers’ attention and, of course, that precious click through to your website or email.
If you are planning your next marketing push, please give us a call at Chapel Road Creative and we’ll be delighted to come and help you to save a penny, the planet’s resources and the prospect of a declining P&L statement.