Hurrah! We made it to 1 February. As a start-up business, you probably think we’re focused on survival, but it’s actually quite the converse – we’re growing more quickly than we had anticipated.
It’s a pleasant challenge to have, and we’re heartened by the number of businesses that are reaching out for help in getting their brand and marketing materials in better shape for 2015.
Our belief that a strong business starts with a correspondingly robust brand that’s carried across everything from an e-signature (how’s yours looking?) to a website, van livery and brochure is key to generating a response from prospects and customers.
We’re also finding that many customers are preferring to work with us on a long-term marketing strategy, rather than calling us in to tackle ad hoc problems. It makes sense – it’s the equivalent of a carpenter ordering wood several months ahead, instead of every time he starts a job. Regular attention and forward planning of your marketing will create a stronger, more successful you this year.
If your business could do with a marketing audit to support your business goals in 2015, email firstname.lastname@example.org